As a a freelance UX / UI designer, I’ve been exposed to hundreds of projects over the years acting as a lead designer, UX lead, UX consultant and product advisor, which have helped me to optimise the quality and speed of my design work. I always work with a clear timeframe towards specific deliverables and outcomes, so even though design is a creative process, it’s always aligned with the business objectives.

I approach all my projects, regardless of the project size, with a kick-off discovery session to understand my client’s vision, the business objectives and what the user data is indicating. I’ve trained myself to make a quick usability test the moment I open a new website or an app, so this comes almost for free during our first meeting.

I help companies to build and launch their products, improve their UX and product performance or completely re-brand their identity.